Lee Bryan is a time-served compliance specialist and the CEO and Founder of Arcus Compliance, one of the UK and EU’s leading authorities on regulated consumer products. With more than a decade of frontline experience across novel nicotine, cosmetics, consumer electronics, PPE, toys, and adult products, Lee has become a trusted voice for brands that want to grow safely in highly regulated markets. He is the author of two number-one bestsellers: How Safe Is Your Vape? and The Compliance Edge, a founder’s guide to turning regulation into a competitive advantage. His work challenges the traditional belief that compliance is a burden and instead teaches SMEs and challenger brands how to use regulation as a strategic weapon to compete with multinationals. Lee speaks at conferences and private industry events around the world, advising manufacturers, brand owners, investors, and regulators on risk, enforcement trends, and scalable compliance systems. His ARC Methodology and product-first risk models have become widely adopted frameworks for companies entering UK and EU markets. Through Arcus Compliance and the MAVRYX suite of tools, Lee continues to push the industry forward by making compliance simpler, faster, and more accessible for purpose-driven businesses.