A few months ago, a major player in the novel nicotine sector came to us in a panic. They were confident they were fully compliant; their team told us they’d “done everything right.”
Within the first week, our free compliance benchmark revealed multiple red flags that no one had spotted. When we ran a deep gap analysis, we found fatal flaws in their documentation and packaging, the kind of issues that would have triggered an enforcement action and pulled their products from every major retailer in the country.
The kicker?
Their main competitor did get pulled from the shelves a few months later for exactly those issues.
Here’s how we saved them:
Step 1 – Free Compliance Benchmark
We put them through our 30-question scorecard. It took them less than five minutes, but it flagged gaps that their in-house compliance and legal teams had missed.
Step 2 – Paid Gap Analysis
We went forensic: product range, testing records, safety documentation, packaging design, post-market monitoring. We uncovered non-compliant labelling, missing traceability documents, and marketing claims that wouldn’t stand up to scrutiny.
Step 3 – Commercial Alignment
We mapped their upcoming market expansion plans against their compliance needs. That meant fixing vulnerabilities before they launched into new territories, avoiding the cost and reputational damage of a failed entry.
Step 4 – Strategic Compliance Plan
We built a live, detailed roadmap that aligned their product pipeline with regulatory timelines, so every product hit the shelves fully compliant with retailer and regulator demands.
Step 5 – Ongoing Compliance Edge
They now run all packaging, documentation, and testing through our MAVRYX platform before anything leaves the factory. That gives all stakeholders live visibility if something is out of spec, meaning no nasty surprises at the point of sale.
The result?
They’re still on the shelves in every major supermarket and convenience chain they were targeting. Their competitor isn’t. And they’ve gained market share without spending a penny on extra marketing, simply because they stayed in the game when others were forced to stop selling.
If you’re in the novel nicotine sector and you’re not 100% certain your compliance would survive a surprise audit tomorrow, you’re rolling the dice with your revenue.
We’ve done this before. We can do it for you.
Reach out and let’s set up a meeting, before your shelf space becomes someone else’s.